Tomi Neulanen

Sofokus - A partner for your digital business

User Engagement – How to Get Your Customer to Return to Your Digital Product

User engagement is one of the most essential features of a successful digital product. Compared…
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What is design thinking

What is design thinking? It can be challenging to come up with a good explanation…
How will we be fans in the future?

How will we be fans in the future?

I dare to state that fandom has moved almost 100 percent online. Whether it’s bench…
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Sofokus’ top 3 tips on how to tackle two-sided marketplace

In a two-sided marketplace, ie the supply and demand market, various pain points are often…