Karava
Modern digital commerce as a competitive edge in the wood products market
Karava, a specialist in high-quality wood products, sought to digitize its traditional business models and expand its operations by launching an online sales channel for corporate customers. We helped Karava’s team clarify their goals, develop a strategy to achieve them, and implement KaravaPro — the most advanced B2B digital commerce platform in the wood products market.
Built on a composable commerce model, KaravaPro offers flexibility and scalability, enabling the business to adapt seamlessly to changing needs and future growth.
241
Annual order target achieved four months early
4.3/5
Average rating from users
+25%
Improved operational efficiency
Laying the foundation with clear goals and objectives
We refined Karava’s ambitious vision into a concrete action plan by strengthening the team’s understanding of the business’s current state and goals, identifying market opportunities, and evaluating the adaptability of the existing technical architecture for future needs. With these insights, we crafted a strategy to drive the project forward proactively, efficiently, and with the right technology.
Micro-service architecture brings flexibility to business
Karava’s new B2B sales channel is built on a microservice architecture, breaking e-commerce operations into independent units. This ensures effortless scalability and adaptability to evolving business needs.
The platform’s success relies on essential capabilities like product catalogue management, inventory and order tracking, and customer loyalty features, all seamlessly integrated across cloud-based and locally hosted technologies. BigCommerce was chosen as the e-commerce platform for its flexibility and modularity.
For a manufacturing B2B company like Karava, this architecture enables smart shopping cart functionality, allowing customers to purchase timber in packages, meters, or cubic measurements — options unavailable in standard unit-based online stores. This provides a strong competitive edge, particularly in multi-channel and international trade.
Following composable commerce principles, the system allows Karava to expand its product range, grow its customer base, and enhance customer experience without the need for a full store rebuild.
For Karava’s customers, the result is a seamless buying experience. They can check real-time stock levels, view personalized price lists, track orders, create shopping lists, and place orders via self-service — eliminating the need for quotes and sales representatives.
Business Intelligence supports competitiveness
Data-driven decision-making is key to Karava’s competitiveness. KaravaPro utilizes BigQuery and Google Analytics 4 to collect and analyze data on visitor behaviour and customer purchasing patterns more effectively. By leveraging these business intelligence tools, Karava enhances its digital maturity, improves customer experience, increases business agility, and strengthens strategic planning.
The result: market leadership, growing sales, and readiness for international expansion
KaravaPro was rolled out gradually over the spring and summer of 2024. With its seamless self-service experience, the new sales channel operates at an above-market digital maturity level, giving Karava a lasting competitive edge and the agility to adapt to future needs.
The impact of KaravaPro was immediate: monthly revenue targets have been consistently met, and the projected annual order volume was surpassed four months ahead of schedule. Karava’s corporate customers have also reported increased sales thanks to more efficient material procurement.
The flexible digital commerce architecture also supports Karava’s international expansion goals. The first orders from abroad have already been received, and the company now has the technical foundation to scale efficiently into new markets.
“We now have more flexibility to do everything we want in short term, and are ready to adapt to anything the future brings.”
What we did
- Clarified objectives and developed a digital commerce strategy
- Built a B2B sales channel on the BigCommerce platform
- Designed a branded user interface
- Created a measurement plan for analytics
- Managed the project throughout the development process
- Provided ongoing maintenance for the digital commerce package
Tools and technologies used in the project
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