NEW: As Finland’s first certified BigCommerce partner, we help you succeed with an online store that grows and flexes with your business. Learn more.
NEW: As Finland’s first certified BigCommerce partner, we help you succeed with an online store that grows and flexes with your business. Learn more.
QualityDesk is a quality assurance and coaching software for improving sales and customer service, enabling companies to support their departments, teams and employees in achieving their goals. The QualityDesk team wants to reach more potential clients and attract them to their services. An e-commerce solution was being considered and Sofokus was invited to design it for maximum impact.
However, when the potential of the proposed new digital sales channel was further explored, it became clear that QualityDesk would benefit more from focusing on driving the right kind of traffic and leads to its website. We therefore set out to understand better the needs of QualityDesk’s clients and to design their website to serve them as effectively as possible.
During the consultation, we defined the starting points and objectives for QualityDesk’s digital customer acquisition, studied the purchasing paths of key client segments and audited the website to help us shape it in the right direction. Based on these findings, we created a roadmap that helps QualityDesk’s in-house development team to start growing their business through digital channels.
Although the QualityDesk team hasn’t implemented all the measures in our roadmap yet, the results are very encouraging. For instance, the quality of leads has already been improved and their number is increasing.
Established in 2017, QualityDesk was born out of founder Ville Mikkonen’s need to coach his sales team to more successful customer encounters. Today, QualityDesk helps guide more than 7,000 users in seven countries every week.