Search engine marketing
Search Engine Marketing (SEM) is a cost-effective and fast marketing tool providing results that are fully transparent and measurable.
Search engine marketing is targeted marketing
With SEM, your ads will only appear to those who have entered keywords and criteria of your choosing in search engines. With Search Engine Marketing, you only pay for results and don’t have to worry about spending your money on ineffective advertising.
With the well targeted campaign, you reach the right people at just the right time: they already have the need for your product or services you offer and can be guided to your website.
Even a small budget can achieve quick results
With Search Engine Marketing, it’s possible to gain immediate visibility online, whereas, for example, search engine optimization or inbound marketing can take months. A small budget can achieve quick results.
That is why it’s natural to focus where your clients already are. You can also use Google Ads to increase brand awareness through Google.
Implement and optimize your campaign:
- Do keyword research to find the best keywords
- Design a campaign structure
- Write the ad copy
- Guide visitors to carefully selected landing pages and help with conversion optimization
- Connect to a web analytics campaign
- Monitor, A/B test and optimize your campaign continuously
